Our Team

SupportingLines Team Member: Jeff Smith, Founder & CEO

Jeff Smith

Founder & CEO

Jeff embodies the SupportLines model. He has over 20 years experience in sales, finance, people & culture and operations across multiple industries. Most recently he served as COO for Mobify, a digital experience platform used by global retailers and Fortune 500 brands to drive hundreds of millions of dollars in revenue every year. Prior to that he led sales for CHC, a global helicopter services company that was generating $1.6B in annual revenue.


Jeff is a Certified Executive Coach, Chartered Professional Accountant and Certified Dharma Yoga Instructor (which earned him the nickname “Chief Yoga Officer”). His approach to relationships has generated $8 billion in new revenue and supported the integration of $10 billion in mergers & acquisitions. He believes that great leaders see supporting lines, not reporting lines. He honed the SupportingLines framework over several years, while helping many teams improve performance and increase engagement.


As a result of helping companies and non-profit organizations achieve tremendous growth, he received Business in Vancouver’s Forty Under 40 award in 2011.


When he’s not at work he is passionate about family time, practicing & teaching yoga, hockey coaching and personal development.

SupportingLines Team Member: Andrea Chivers, Executive Assistant

Andrea Chivers

Executive Assistant

Andrea keeps things running smoothly behind the scenes at SupportingLines. She is an organized, motivated executive assistant with significant experience as a community volunteer. Andrea organizes multiple volunteer school programs and manages several sports teams. She has also spent 14 years as a dedicated & well-respected kindergarten teacher.


When not working, Andrea can be found taking pictures of her kids and driving them all over the city to their various activities.

SupportingLines Team Member: Tianna Tso, Marketing Coordinator

Tianna Tso

Marketing Coordinator

Tianna adds a creative touch to SupportingLines. Her passions lie in creating live and virtual communities by connecting people through digital media. With a Bachelor of Media Studies from the University of British Columbia and background in Marketing & Communications, she specializes in producing online, visual, and written content for SupportingLines.


Outside of work, you will either find Tianna on the volleyball court or taking pictures of her food for her Instagram account.