Leading with Noble Purpose for a High-Performance Culture
“Human beings are hardwired for meaning. We want our lives to count for something. Unfortunately, many people see their work as devoid of higher purpose. Instead, they experience work as an endless grind. But it’s not the work itself that kills our spirit. It’s doing work without meaning. Leading with Noble Purpose provides a roadmap for creating a meaningful and profitable workplace.”
– Lisa McLeod
In order to achieve a culture of high-performance, individuals need a core purpose to do the work. What can we do to ensure work is meaningful?
Lisa McLeod is the global expert on purpose-driven business. She is the author of five books, including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.
Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. She developed the Noble Purpose philosophy after her research revealed, salespeople who sell with Noble Purpose, outsell salespeople who focus on targets and quotas.
Lisa is a former Procter & Gamble Sales Leader who founded her own firm, McLeod & More, Inc. in 2001. She helps leaders at organizations like Cisco, Roche, Volvo, and Dave & Busters drive exponential revenue growth. Lisa has keynoted in 25 countries and authored over 2,000 articles. She has made appearances on the Today show and the NBC Nightly News, and her firm’s work has been featured in Forbes, The Wall Street Journal, and NPR.
The second edition of Lisa’s breakout bestseller, Selling with Noble Purpose will be released this fall.
Jeff is a certified Master Corporate Executive Coach, seasoned C-suite business leader and yoga instructor. His personal mission is to inspire leaders and help teams perform so that people have a better human experience at work.
In 2018, Jeff decided to leave his c-suite role and founded the SupportingLines Institute to help companies cultivate high-performance cultures, meaning that teams achieve more goals and have a great human experience while doing it. His approach is entirely data driven and the groundbreaking assessment he created is strongly correlated with psychological safety and predictive of work engagement. The assessment is backed up by an organizational development and leadership development framework.
As a coach, Jeff brings a unique perspective as a Certified Master Corporate Executive Coach, Chartered Professional Accountant and Certified Yoga Instructor. He leverages experience from diverse industries and multiple corporate functions to help clients find creative ways to overcome complex business challenges. He also has deep non-profit leadership experience, including 20 years of service as a Director on the Board of prominent Canadian charities and 3 years as a minor hockey coach.